For more than a decade, Becky G has been doing something few artists can claim: building a career that transcends genres, languages, and borders while remaining unmistakably herself. The multi-platinum global superstar has been moving seamlessly between English and Spanish, radio domination and cultural impact, all while becoming one of the most influential voices of her generation. Now, with summer finally here, Becky G is stepping into a bold new chapter and her hottest era yet.
With the release of her latest single, “EPA,” the singer-songwriter unveils a version of herself that feels liberated, playful, and undeniably magnetic. After weeks of teasing snippets of the track across social media, “EPA” arrives as an irresistible contender for the season’s ultimate anthem.
Centered on an irresistible, chant-filled hook, the song embodies the carefree spirit of warm summer nights and impromptu celebrations. Becky seamlessly switches between Spanish and English, a hallmark style she has honed over her career, crafting a sound that is both universally appealing and intimately personal.
Directed by acclaimed Dominican filmmaker Olivia De Camps, the music video was filmed at El Mercadito and transforms an everyday community gathering place into a vibrant cultural playground. The video pulses with life, colour, and connection, anchored by dynamic choreography from Tyrik J Patterson and elevated by a special cameo from drag icon Valentina.
Drawing inspiration from Mexican culture, the video unfolds as a communal experience rather than a traditional performance piece. What begins as a simple gathering quickly expands into a joyful collective expression, with more people joining Becky in dance as the energy grows. The visual embraces the idea that music and art have the power to interrupt routine, bringing people together in moments of spontaneity, celebration, and shared humanity. It’s a fitting statement from an artist whose career has always been rooted in connection.
Whether she’s breaking streaming records, selling out stages, or advocating for her community, Becky G has consistently demonstrated an ability to resonate with audiences around the world. A six-time Latin GRAMMY nominee and Academy Award nominee, she has amassed billions of streams while building a catalog of hits that have helped define an era of Latin-pop crossover success.
That impact was recently recognized when Becky received the Global Impact Award at Billboard Latin Women in Music 2026, an honor celebrating her influence on audiences across cultures and continents. During the ceremony, she delivered a moving performance of Selena’s timeless classic, “Dreaming of You,” paying tribute to one of the artists who helped pave the way for a generation of Latina performers.
In an industry that often demands reinvention, Becky G has discovered something even more compelling: evolution. With “EPA,” she embraces a version of herself that feels freer, bolder, and more confident than ever before.
“EPA” the new single by Becky G is out now. Stream here.
