Gentle Monster Releases New Campaign ‘The Hunt’ Starring Hunter Schafer

Gentle Monster has unveiled its 2025 fall collection, which is intriguingly titled The Hunt. To accompany this exciting launch, the brand has released a captivating and visually terrifying one-minute film that prominently features Euphoria actress and model Hunter Schafer.

This artistic film is directed by the acclaimed and visionary Nadia Lee Cohen. Throughout the film, viewers follow Schafer as she navigates through a surreal suburban environment that gradually shifts and transforms into a haunting, eerie, and horror-inspired landscape.

Photo courtesy of Gentle Monster.

The collection builds on Gentle Monster’s design philosophy by featuring sleek, minimalist eyewear with delicate accents and a contemporary, elegant style. “The Hunt” collection will be released in Canada/US on November 6th and available worldwide on November 7th.

Watch the campaign film “The Hunt” below.