Doja Cat Goes Full 80’s Icon On New Album, ‘Vie’

Drawing deep from the glitz, grit and unapologetic glamour of the 1980s, Doja Cat’s fifth studio album, Vie, feels like a love letter to an era when pop stars were gods, fashion was theater, and every beat dripped with attitude. The album, out now, is bold, cinematic, and unmistakably Doja.

To celebrate the release, Doja dropped the music video for “Gorgeous,” directed by Bardia Zeinali — the creative visionary behind some of pop culture’s most stylish visuals (Justin Bieber and Sabrina Carpenter). Shot in the heart of New York City with a supermodel lineup that could rival any ’80s runway.

Cameos include Yseult, Paloma Elsesser, Alex Consani, Irina Shayk, Amelia Gray, Ugbad, Ida Heiner, Mona Tougaard, Alek Wek, Karen Elson, Sora Choi, and Imaan Hammam. Together, they create a tableau that’s equal parts music video and modern art installation, a glamorous rebellion against the ordinary.

Doja Cat. Photographed by Jacob Webster

Doja’s current fixation with the ’80s extends beyond the visuals for her album. She’s teamed up with Amazon Music to launch a capsule merch collection that channels the decade’s spirit. Vie follows last year’s Scarlet 2 CLAUDE, a deluxe album that blurred the line between rap and performance art, and came on the heels of her electric Coachella 2024 headlining set, a performance that proved she’s as much an architect of culture as she is a musician.

“I feel strongly about the meaning of the word Vie because without life there is no love and without love there is no adventure.”

Doja Cat. Photographed by Greg Swales.

“The French word Vie (translated in English: “life”) was a choice of wordplay by me starting with the simple fact that this is my 5th album.” Doja shared on her latest release. “I wanted to stretch this from the roman numeral five tattoo on my collarbone. Five in numerology represents curiosity, adventure, and change. I chose Vie as a nod to La Vie en Rose and tied it together with the theme of romance and throughout this project I give my interpretation on love, sex, romance, pain, and wonder within a relationship. These songs can be pertained to the relationship with yourself or others. I feel strongly about the meaning of the word Vie because without life there is no love and without love there is no adventure. This is an adventurous album and with homages and nods to the 80’s, 70’s, and 90’s, I wanted to give my own personal modern twist.”

Cover artwork for Vie

With Vie, Doja Cat doesn’t just reimagines the ’80s, she time-travels. This is more than a nostalgic nod, it’s a resurrection of an era when fashion was fearless and music was pure specta-cle. Through her sharp aesthetic vision and genre-warping sound, Doja reminds us that true icons don’t chase trends… they create worlds.

Vie the fifth studio album by Doja Cat is out now.